Recruiting, Hiring & Retention
Good employees are much harder to find. There is a lot more to finding good employees than running an ad. Do you know that the order of the points listed in your ads can increase conversion by more than 50%? Do you know there are certain words that appeal directly to the people you want to hire? Do you know that where you advertise will almost certainly bring you entirely different candidates? Learn where the right places are for your company and more during one entire day of training dedicated to employees and the issues that come along with them. Create your perfect hiring ad and more before you head to the hot tub to relax for the evening.
Keeping them can be even harder. Do you know the secrets of getting people to show up once you finally hire them? Have you been tricked into believing that the only way to get and keep good people is to pay them more and more and more? Have you been working on your Pay for Performance plan since “forever?” Tuesday is typically the day that we not only learn what needs to happen, but create those plans and systems. Take our templates and modify them for your company and finally be DONE.
There is a common misperception that cleaning is “easy” and not worth professional rates. Do people tell you that you are too expensive? Or that “Sophie” has been cleaning their 4500 square foot house every week for $50? Learn the responses that stop them cold and then get them to ask when you can start!
A True Professional
Many consumers look down on our industry and the people who work in it. Do you know when its’s ok to fire a customer or how to do it without being slayed by social media? Do you know the 3-point test that determines if a client is a “good fit” for your company? Never feel as though you are at the mercy of irrational clients again! Begin the process of seeing yourself as a true professional by learning the traits that are respected in professional circles.
Products and Equipment
There are soooo many options for cleaning equipment and chemicals – or no chemicals even. Are you getting advice from Facebook groups? Or worse yet, from your friends and family? Do you know that the business model you have decided to use along with 2 more basic pieces of information is all you need to make smart decisions that you can feel confident are right for your business? Stop being swayed by every person that says to start using Coke to clean toilets, lol.
Setting Your Business Up Correctly
Other than franchising, it is a hard business to get set up correctly from the very beginning, so most aren’t. Are you one of the multitudes that started your business as a gap filler? If so, you are always putting out fires because the basic systems and processes you need to run your company effectively are missing. Even if your plan was to start your business as a professional company and set up everything correctly form the very beginning, chances are good that as you have reached new levels in your business you have found that the old systems aren’t working anymore. Get clarity on the things you need to be working on – there are only so many hours in a day and you don’t have to do everything, but you do have to do the right things.
The cash flow created is a huge benefit in this industry, but without careful controls, even the most financially minded CBOs may struggle.
Have you found yourself trying to juggle your pay and employee pay? Had any issues with taxes or insurance? Just found yourself wondering where the heck all the money is going? Spend an entire day plus as much one-on-one coaching as you can handle, understanding and controlling the Key Performance Indicators (KPIs) and metrics that are needed to run a financially sound cleaning company at $200,000 or $3 million.
A Practical Program
There are very few professional programs that are designed with implementation in mind – the information is overwhelming.
Are you like most people that learn all of this AMAZING stuff only to get yanked right back into your business and old habits as soon as the education is over? Do you struggle to know how to prioritize and what to work on first? The daily schedule of FoS is specifically designed to provide education and then a workshop to implement the information. Go home with over 20 systems and processes that you have already worked on and modified for YOUR company. Work on the right things and create your plans for the whole upcoming year before you ever get back to your business.
There are even fewer programs that can be personalized to the needs and desires of individual business owners.
Do you feel like you’ve tried everything? Have you read the books, changed your methodologies, and listened to the “experts” only to find yourself in the exact same boat you were in before? There is not ONE RIGHT way to run a cleaning company. If you are trying to run your company the way someone else runs their company, you may quickly find yourself frustrated to find that these exact things do not work the same way for you. The Foundations of Success (FoS) program was created by 3 very different cleaning business owners, running 3 very different companies. All of which are successful in their own right. One of the biggest advantages to FoS is that it was created for the true entrepreneur. The person who has clear ideas about what they care about and value. It’s your company. If what’s important to you is the environment above all, you will need to run a different company than the CBO who is concerned most with providing a great life for employees, or whose goal is to make a lot of money really fast. Discover on Day 1 of the FoS program what you truly care about and how to design your company around those core values, making all your decisions easier in the future.
Marketing a cleaning business is challenging because there is so much competition and so many different ways to market this business.
Are you trying everything only to find that nothing seems to be working? Do some things work, only to stop again? Does it sometimes seem that no matter how much money you spend, that it’s never enough? Do you know why marketing needs to change regularly and when as well as how? Do you know the percentage you should be spending at each stage of your business? Stop the firehose approach to marketing and create a marketing calendar to follow for an entire year. Have it in your hand before you get on that plane to go home!
Residential Cleaning Companies can easily grow only to get stuck or even fail after seeming to have it all figured out.
Things can be seemingly going along so smoothly only to hit a rough patch and get derailed – sometimes permanently. Other companies have impressive growth year after year, even 300% – until they don’t. On Day 3 of the FoS program you will discover how and why many companies find themselves in the “valley of despair” at the $300k mark or not growing at all at the $600K mark. Learn to forecast upcoming challenges and prepare for them. Overcoming challenges can be a straightforward process – as long as you know what it is.
Big Problems Become Manageable
Before education, all of the above seem like the BIG problems. They’re not. But if you don’t know how to handle them they can be overwhelming and completely destroy not only your company, but your motivation and drive as well. Do you remember how exciting and FUN your company used to be? Recapture that excitement and joy, handle truly big problems with ease!
The information changes so quickly because of the fractured nature of the industry. Do you feel like staying on top of changing trends is daunting? Do you wonder how you are supposed to not only run your business today, ut what changes ae on the horizon? Do you think about and plan for the new age of Google Voice and Alexa? Becoming part of the FoS family means that you are never alone again. With the assistance of Coaches, your accountability partners, ongoing training, and private groups, the future will be just as familiar to you as the present.